“You have to accept the creative process is completely dysfunctional. If you deny that fact, you will ultimately fail.” – John Hegarty
![](https://static.wixstatic.com/media/a7c727_0d1761b6eb8a461297cd27ef4f2cd389~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/a7c727_0d1761b6eb8a461297cd27ef4f2cd389~mv2.png)
Which is why I choose to flow with the creative process instead of forcing a process on my creativity.
When you tap into flow, you happily go with the dysfunction because you can trust your instincts to create a solution/idea/story/visual.
Creativity can be grounded through ritual, guided through clear intention and honed through crafting. And should be fun too!
Happily join the wonky flow to serendipitously create a presentation you and your audience love.
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